Tuesday, May 24, 2016

Memorial Day Weekend - Editing Sale

This week and weekend, get your requests for book editing, manuscript evaluations, and 
book coaching packages in by Monday night (Memorial Day) at midnight, 
and receive 10% off my editorial services*!

For book editing, receive free sample editing pages and a free estimate.

Manuscript assessments for nonfiction as well as memoir and novels a specialty. 
This includes a read-through, as well as written feedback.

Book coaching is already discounted for bundled packages, so receive 
additional savings!

Send your requests to quinnrobin@aol.com.

*Sale available to previous and new clients,
but not clients with current editorial projects.

Friday, April 08, 2016

See You at the Fair!.... the LA Times Book Festival, That Is

Come rain or shine, let's turn out this weekend for the LA Times Book Festival at the University of Southern California.

If you haven't already looked into it, here's the Festival's webpage:


I will be there both tomorrow (Saturday) and Sunday at BOOTH 913, sponsored by the Book Publicists of Southern California and publicist Irwin Zucker. 

My schedule is:

Saturday: Noon to 2 PM
Sunday: 10 AM to Noon

Come by to say hi or to ask your editing or book publishing questions. I am currently open for new editing and book coaching clients, and would be happy to chat with you about your book projects.

Let's have fun!

See you there!

Robin Quinn

Book Coach, Editor, Ghostwriter and Copywriter
Email: quinnrobin@aol.com
Phone at Fair: 818-813-3716

Me and editing client/friend/artist
Susan Moss with her book "Survive Cancer"
at Booth 913 during last year's Festival

Saturday, April 02, 2016

Audio Recording Now Available of March PR Panel

Hi folks,

You can now purchase the recording of our last PALA meeting on BOOK PUBLICITY.

We discussed the latest PR techniques as well as the tried-and-true methods that can help you sell more books.

For more info, see my last post.

To purchase the recording, contact PALA President Gary Young at artsy12@earthlink.net.

The recording is $5 for members and $15 for nonmembers.


Book Coach / Book Editor / Ghostwriter / Copywriter 

Monday, March 21, 2016

Update Your Book PR Strategies - This Wednesday

I am very excited to be producing and moderating the PALA (Publishers Association of Los Angeles) Book Publicity panel for this coming Wednesday. We'll be looking at updates of tried and true PR methods as well as cutting-edge strategies.

If you're in LA, join us! If not, the program will be recorded. Contact me at 310-838-7098 for info on how to purchase it.

See you there! (info below)

How to Sell MORE Books: PR Strategies and Secrets from the Pros
WEDNESDAY, MARCH 23, 2016, 7:00 PM
The key to selling more books is building awareness among your potential readers and book buyers. For our March program, two publicity experts will share their strategies, secrets and techniques for standing out in today’s marketplace and developing a following. This will include finding your niche market; lead time and setting up your timeline; creating the modern media kit; how NOT to write a press release; figuring out what the media wants and how to exploit it; where to spend, where to save; identifying key reviewers and bloggers; giveaways and freebies; working with local bookstores; how to hire and work with a publicist, and more!

DARLENE CHAN served as Creative Executive for Paramount Pictures’ Motion Picture Group. She helped to develop Beverly Hills Cop, King David, D.A.R.Y.L. and Explorers. She also served as Executive Director of Production for the Walt Disney Motion Picture Group. Darlene was point person on numerous talent deals, which included producers, writers and directors. Darlene then moved to independent production and joined Davis Entertainment as Vice President of Production. She produced Grumpy Old Men, The Thing Called Love, and others. 

In January 2009, Darlene began her own company specializing in PR and social media for authors. From 2010-2014, she co-founded and ran iximingRED, a website customization and installation service that worked with authors to present their books and brand on the Internet. Her publicity campaigns have promoted David Corbett, author of The Art of Character: Creating Memorable Characters for Fiction, Film and TV; István Kolossváry, The Fabric of Eternity: A Scientist’s View of the Works of Providence; Jared Stone, author of the memoir Year of the Cow; and Katherine Leigh Scott, author of Jinxed (a Jinx Fogarty Mystery). darlenechanpr.com 

KATE SEXTON KAISER began her 40 year career as a music journalist. From rock and roll in the '60s and '70s to the digital/Internet revolution of the late '80s and '90s, she has been a marketing professional for Fortune 100 companies, small startups, and nonprofits. She opened Kathleen Kaiser & Associates in 1993, which now focuses on working with the literary and arts communities. With four published books and three plays under her belt, Kate understands how authors are often confused by the new world of promoting their books and themselves. She aids authors to navigate building an audience and selling books.

Kate is the executive director of the Pacific Institute for Professional Writing (PIPW), president of the Small Publishers, Artists & Writers Network (SPAWN), and producer of the 805 Writers' Conferences. Her PR book clients have included Water Street Press and its launch; the book series Veterans' Stories; Patrice Karst, author of the children's book The Invisible String; Ivor Davis, author of The Beatles and Me on Tour; and John J. Fulford, author of The Complete Guide to English Spelling Rules. www.KathleenKaiserAndAssociates.com

MODERATOR:  ROBIN QUINN has been in the book business for two and a half decades. She is an award-winning book editor, ghostwriter, copywriter and book coach. Robin specializes in self-help, health, spirituality, business and the media, and also works with uplifting fiction and memoir. Her editing credits include the newly released codependency book by musician Juliet Wright, Everything Is For My Recovery; the self-help title, From Misery to Happiness, by long-time therapist and life coach, Carolyn Berry; and the college memoir, Heaven + Hell = Harvard, by Jason W. Park. Robin began her media career in production in radio and television news, and today writes media releases and one-sheets. She understands book promotion from both sides of the news desk. She is Secretary of PALA and a member of our Program Planning Committee. www.writingandediting.biz
DATE: WEDNESDAY, MARCH 23, 2016. TIME: 7:00 p.m. LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City. COST: Free for PALA members; $10.00 for IWOSC members, $15.00 for nonmembers. Advance admission can be purchased until the day before the program with PayPal on our website: www.pa-la.org.

QUESTIONS: Contact Robin Quinn, quinnwordforword@aol.com, 310-838-7098.

Sunday, September 06, 2015

Back to Business in September!

PALA’s September Panel

September always seems to be a time of getting serious again, as summer winds down and gives way to fall. To jumpstart the efforts of indie authors and publishers out there, I have produced a September 16th panel for the Publishers Association of Los Angeles, pulling together some of the smartest authors and publishers I know. They'll be sharing their successes and smartest moves, as well the things you'll want to avoid.

Here’s the lineup:


MAGGIE MARR, an indie author of 15 contemporary romance novels  www.maggiemarr.net

JANISS GARZA, President, FitCat Enterprises. After publishing her own book, she has gone on to publish other authors’ work.  www.fitcatinc.com

CAROL HOWARD JOHNSON, the author of the How-To-Do-It-Frugally series on publishing, as well as poetry and novels.  www.HowToDoItFrugally.com

GERALD EVERETT JONES, Proprietor of LaPuerta Books and Media, which has published six of his novels. Gerald also has penned more than 30 business and technical books.

Once again I'll be moderating. Looking forward to seeing some of you there!

Details below....

Write on!

LA book coach and book editor
25 years of making your ideas sparkle!
DATE:  Wednesday, September 16, 2015
TIME:  7:00 p.m.
LOCATION:  Veterans Memorial Building, 4117 Overland Avenue, Culver City. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. Meetings are on the first floor, down the hall to the left of the front doors. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary.
COST:  $5.00 for PALA members; $15.00 for nonmembers; $10 for IWOSC members. Advance admission can be purchased until the day before the program with PayPal on the PALA website: www.pa-la.org.
QUESTIONS:  Robin Quinn, quinnrobin@aol.com, 310-838-7098

Please follow PALA on Facebook at tinyurl.com>PALA-Facebook and Twitter at twitter.com/#!PalaPub

Please visit the PALA website for updates at www.pa-la.org.

Sunday, May 24, 2015

Summer -- Time to See If Your Website Is Working for You?

Memorial Day Weekend always feels like the start of summer for me. Last week, I picked the flowers above from the gardens around my California home. Been using grey water from dish-washing and hand-washing clothes to hydrate the plants, and it's been enough on its own. We all have to do our part out here in the Golden State during the current drought!

Is Summer a slower time of year for you? Perhaps the more leisurely pace of things will give you time to look at whether your website is doing its job. Google was very helpful when I contacted them recently to line up a speaker to explain the basics of Google Analytics. His name is Adam Singer, and he's a Google Analytics Ambassador. Singer will be flying down from Northern California to speak to the Publishers Association of Los Angeles, where I am on the Program Planning Committee and also serve as Secretary. More details on Adam and the program below. We should learn a lot of useful things about this mysterious service from someone who well understands its ins and outs.

Also working on a PALA program for September on lessons learned by successful small publishers. Stay tuned!



How to Use This Free Web Service 

to Sell More Books

7:00 PM

Ever wonder if your website is working for you and how to improve it? At our June PALA meeting, digital marketing expert Adam Singer will explain the ins and outs of the free website analytics service called Google Analytics. You’ll see how it can help you start making better book marketing decisions.
Google Analytics can help you evaluate:
  • Whether your website template is accomplishing what you want it to do
  • Where your website visitors are coming from
  • What pages people visit, the length of their stay, and the route they take to leave the site
  • The best and worst web copy on your site
  • Other activity on your site, such as watching videos or downloading files
  • What content of yours is being shared the most on social media
  • Which social media channels make the most sense for you
In addition, Singer will discuss the reports that are available for you, which ones make the most sense as a publisher or an author, as well as how to begin analyzing them.
PALA Members' Websites Featured in Program:  Brenda Avadian of www.thecaregiversvoice.com and Eric Roth ofwww.compellingconversations.com have agreed to have their websites used as examples in this presentation.
ABOUT OUR SPEAKER: In addition to being a Google Analytics Ambassador, Adam Singer runs The Future Buzz, one of the most popular blogs on the web about digital marketing/PR strategies. This blog has more than 25,000 subscribers, and it can be found at thefuturebuzz.com/. He also writes an analytics column for ClickZ.com. Singer has consulted with and advised such media clients as The New York Times and PR Web on using Google Analytics for better engagement with web visitors.
MODERATOR: PALA Board Member Robin Quinn of www.writingandediting.biz .

DATE: Wednesday, June 17, 2015.
TIME: 7:00 p.m.
LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. Meetings are on the first floor, down the hall to the left of the front doors. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary.
COST: Free for PALA members; $10.00 for IWOSC members; $15.00 for nonmembers. Advance admission can be purchased until the day before the program with PayPal on our website: www.pa-la.org.
QUESTIONS: Sharon Goldinger, Program Chair, pplspeak@att.net, 949-581-6190.
Remember to visit our Web site for updates!

Saturday, March 21, 2015

Happy Spring 2015!

"Springtime is the land awakening. The March winds are the morning yawn." 
~ Lewis Grizzard 
in Kathy Sue Loudermilk, I Love You

Spring is a time of fresh starts, and that's also true for this blog. After an extended absence, I finally regained access to my blog, and I plan to start regularly posting very soon. Ah... the magic of persistence against technical difficulties. lol  That was the problem... no funny business.

In the meantime, I will share that I am still on the Planning Committee for the Publishers Association of Los Angeles -- otherwise known as PALA -- and continue to be on their board as Secretary. I'm working on a couple programs for later this year, and I should have an update on the first of these within the month.

Otherwise, I am working with two exciting spiritual authors, a young new memoirist whose writing is coming along beautifully, and I've been doing more web writing too.

Last month I also added grantwriting to my skills with a wonderful two-day workshop. 

To wrap up, recently I was driving across town to meet a friend. The city glowed in the early evening light, and I thought how I had never seen such beautiful trees and landscapes. Later I realized it was the change in time with Daylight Saving Time which had illuminated the cityscape so perfectly that day. So here's to enjoying the natural world at this time of year, and don't forget to smell the Jasmine (or whatever is available where you are!). 

Write on!

Book Coach, Editor, Writer
Los Angeles, California