Thursday, April 20, 2017

See You at the LATFOB This Very Weekend!

Friend /client Susan Moss [right] (author, Survive Cancer
with Me [left] at BPSC Booth #933 in 2015

Wow! We're just a day away from the fabulous Los Angeles Festival of Books, one of those occasions where you can't do everything! I'll be walking the booths, attending panels, chatting with friends, and also making myself available at the Book Publicists of Southern California booth #933 to speak with you and answer your editing and publishing questions. Booth #933 is just slightly south of the LA Times Main Stage.

My times at the booth are:

Saturday, 4/22
2-3 pm and 5-6 pm

Sunday, 4/23
11-Noon and 3-4 pm

Come on by!

Write on!

Robin (Quinn)  / Book Coach and Editor

Saturday, March 11, 2017

Learn about the Secret Power of Books Reviews - This Monday!

When I first got involved in the world of writing and books, it was natural for me to apply my skills from producing in TV. Now more than two decades later, I'm still at it -- currently producing and moderating programs for the Publishers Association of Los Angeles - affectionately known as PALA.

This Monday (March 13th) is my latest - an evening exploring the ins and outs of getting and best utilizing book reviews. The goal in mind is to improve your book's visibility and increase your book sales.

Our speaker is Carolyn Howard Johnson, author of the HowtoDoItFrugally series of books. She's appeared on my panels numerous times, and I always find her to be informative as well as charming.

To sign up, go to the PALA website:

The cost is $5 for PALA members, and $15 for the general public.

Program starts at 7 PM, and will continue to 9 PM.

Location: Veteran's Memorial Building, 4117 Overland Ave., Culver City, CA.

I've been reading her book, and it's just packed with great information gleaned to a great degree from Carolyn's firsthand knowledge from being a best-selling author and excellent marketer.

Note: This program will be taped and made available soon after the event. Last month's PALA program on MONETIZING YOUR BLOG (see previous blog post) is now for sale at

Write on!

Program Producer, Book Coach & Editor

Thursday, February 09, 2017

Learn to Get More from Your Blog – Next Wednesday!

Many marketers believe an author’s blog is one of the most important parts of book marketing. In addition, some say that everything should be brought back there, or to your website.

Join us in LA next Wednesday, February 15, to learn the blogging game or step up your blog practices. I’ll be there to moderate and learn right along with you.

Program will recorded and sold as audio by the Publishers Association of Los Angeles,

Here are the details!

Wednesday, Feb. 15th, 7 PM
Stepping Up Your Blogging Game:
How to Blog Better, Monetize Your Blog & Sell More Books

Are you underutilizing your blog or don’t even have one? Whether you’re an author or publisher, this is a missed opportunity. February’s program will explore better blogging strategies, along with the smart ways to monetize your blog and use it to sell more books.
February’s PALA program will explore:

o Why blogging is an important marketing strategy
o Ways to research who will read your blog and books
o The different types of blogs and what they have to offer
o How to build traffic for your blog – strategies, tools and resources
o How blogs make money
o Independent vs. dependent types of income strategies
o Value as a marketing tool
o Using your blog to access other opportunities
o Changing the way you think about competition in the blogging world

Kitty Lusby is a full-time, professional blogger based in Las Vegas, Nevada. Her early experiences with book blogging rapidly expanded into a profitable blogging career, and today, she manages and writes content for blogs in a variety of industries. When entrepreneurs and aspiring bloggers began regularly requesting coaching, Kitty transformed her personal website into a resource where people can find practical advice on the skill and business of blogging. Recently, she accepted a mentorship role for business students at University of Nevada, Las Vegas, and she regularly leads workshops and lectures in Las Vegas and around the country. You can find her blog and a variety of online training at

Robin Quinn has been in the book business for two and a half decades. She is an award-winning book editor, book coach, copywriter and ghostwriter. Robin specializes in self-help, spirituality, health, business and the media, and also loves to work with uplifting memoir and fiction. Her editing credits include the newly released The Frustrated Believer: What to do when you don't know what to do by Shelley Roxanne, I Heard Your Dog Died: Imaginings for Those Who Have Lost a Pet by Bonnie Kreitler, the college memoir, Heaven + Hell = Harvard by Jason W. Park, and the forthcoming child abuse survivor memoir, Heart Warrior by Stuart Lord and Jamison Stone. She is a board member of the Publishers Association of Los Angeles, Secretary of PALA and a member of PALA’s Program Planning Committee.

LOCATION:  Veterans Memorial Building, 4117 Overland Avenue, Culver City. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. Meetings are on the first floor, down the hall to the left of the front doors. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary.
COST:  $5.00 for PALA members; $15.00 for nonmembers. Advance admission can be purchased until the day before the program with PayPal on our website: .
QUESTIONS:  Contact Robin Quinn, PALA Secretary and Board member,, 310-838-7098.

Tuesday, May 24, 2016

Memorial Day Weekend - Editing Sale

This week and weekend, get your requests for book editing, manuscript evaluations, and 
book coaching packages in by Monday night (Memorial Day) at midnight, 
and receive 10% off my editorial services*!

For book editing, receive free sample editing pages and a free estimate.

Manuscript assessments for nonfiction as well as memoir and novels a specialty. 
This includes a read-through, as well as written feedback.

Book coaching is already discounted for bundled packages, so receive 
additional savings!

Send your requests to

*Sale available to previous and new clients,
but not clients with current editorial projects.

Friday, April 08, 2016

See You at the Fair!.... the LA Times Book Festival, That Is

Come rain or shine, let's turn out this weekend for the LA Times Book Festival at the University of Southern California.

If you haven't already looked into it, here's the Festival's webpage:

I will be there both tomorrow (Saturday) and Sunday at BOOTH 913, sponsored by the Book Publicists of Southern California and publicist Irwin Zucker. 

My schedule is:

Saturday: Noon to 2 PM
Sunday: 10 AM to Noon

Come by to say hi or to ask your editing or book publishing questions. I am currently open for new editing and book coaching clients, and would be happy to chat with you about your book projects.

Let's have fun!

See you there!

Robin Quinn

Book Coach, Editor, Ghostwriter and Copywriter
Phone at Fair: 818-813-3716

Me and editing client/friend/artist
Susan Moss with her book "Survive Cancer"
at Booth 913 during last year's Festival

Saturday, April 02, 2016

Audio Recording Now Available of March PR Panel

Hi folks,

You can now purchase the recording of our last PALA meeting on BOOK PUBLICITY.

We discussed the latest PR techniques as well as the tried-and-true methods that can help you sell more books.

For more info, see my last post.

To purchase the recording, contact PALA President Gary Young at

The recording is $5 for members and $15 for nonmembers.


Book Coach / Book Editor / Ghostwriter / Copywriter 

Monday, March 21, 2016

Update Your Book PR Strategies - This Wednesday

I am very excited to be producing and moderating the PALA (Publishers Association of Los Angeles) Book Publicity panel for this coming Wednesday. We'll be looking at updates of tried and true PR methods as well as cutting-edge strategies.

If you're in LA, join us! If not, the program will be recorded. Contact me at 310-838-7098 for info on how to purchase it.

See you there! (info below)

How to Sell MORE Books: PR Strategies and Secrets from the Pros
WEDNESDAY, MARCH 23, 2016, 7:00 PM
The key to selling more books is building awareness among your potential readers and book buyers. For our March program, two publicity experts will share their strategies, secrets and techniques for standing out in today’s marketplace and developing a following. This will include finding your niche market; lead time and setting up your timeline; creating the modern media kit; how NOT to write a press release; figuring out what the media wants and how to exploit it; where to spend, where to save; identifying key reviewers and bloggers; giveaways and freebies; working with local bookstores; how to hire and work with a publicist, and more!

DARLENE CHAN served as Creative Executive for Paramount Pictures’ Motion Picture Group. She helped to develop Beverly Hills Cop, King David, D.A.R.Y.L. and Explorers. She also served as Executive Director of Production for the Walt Disney Motion Picture Group. Darlene was point person on numerous talent deals, which included producers, writers and directors. Darlene then moved to independent production and joined Davis Entertainment as Vice President of Production. She produced Grumpy Old Men, The Thing Called Love, and others. 

In January 2009, Darlene began her own company specializing in PR and social media for authors. From 2010-2014, she co-founded and ran iximingRED, a website customization and installation service that worked with authors to present their books and brand on the Internet. Her publicity campaigns have promoted David Corbett, author of The Art of Character: Creating Memorable Characters for Fiction, Film and TV; István Kolossváry, The Fabric of Eternity: A Scientist’s View of the Works of Providence; Jared Stone, author of the memoir Year of the Cow; and Katherine Leigh Scott, author of Jinxed (a Jinx Fogarty Mystery). 

KATE SEXTON KAISER began her 40 year career as a music journalist. From rock and roll in the '60s and '70s to the digital/Internet revolution of the late '80s and '90s, she has been a marketing professional for Fortune 100 companies, small startups, and nonprofits. She opened Kathleen Kaiser & Associates in 1993, which now focuses on working with the literary and arts communities. With four published books and three plays under her belt, Kate understands how authors are often confused by the new world of promoting their books and themselves. She aids authors to navigate building an audience and selling books.

Kate is the executive director of the Pacific Institute for Professional Writing (PIPW), president of the Small Publishers, Artists & Writers Network (SPAWN), and producer of the 805 Writers' Conferences. Her PR book clients have included Water Street Press and its launch; the book series Veterans' Stories; Patrice Karst, author of the children's book The Invisible String; Ivor Davis, author of The Beatles and Me on Tour; and John J. Fulford, author of The Complete Guide to English Spelling Rules.

MODERATOR:  ROBIN QUINN has been in the book business for two and a half decades. She is an award-winning book editor, ghostwriter, copywriter and book coach. Robin specializes in self-help, health, spirituality, business and the media, and also works with uplifting fiction and memoir. Her editing credits include the newly released codependency book by musician Juliet Wright, Everything Is For My Recovery; the self-help title, From Misery to Happiness, by long-time therapist and life coach, Carolyn Berry; and the college memoir, Heaven + Hell = Harvard, by Jason W. Park. Robin began her media career in production in radio and television news, and today writes media releases and one-sheets. She understands book promotion from both sides of the news desk. She is Secretary of PALA and a member of our Program Planning Committee.
DATE: WEDNESDAY, MARCH 23, 2016. TIME: 7:00 p.m. LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City. COST: Free for PALA members; $10.00 for IWOSC members, $15.00 for nonmembers. Advance admission can be purchased until the day before the program with PayPal on our website:

QUESTIONS: Contact Robin Quinn,, 310-838-7098.