Learn to Get More from Your Blog – Next Wednesday!

Many marketers believe an author’s blog is one of the most important parts of book marketing. In addition, some say that everything should be brought back there, or to your website.

Join us in LA next Wednesday, February 15, to learn the blogging game or step up your blog practices. I’ll be there to moderate and learn right along with you.

Program will recorded and sold as audio by the Publishers Association of Los Angeles, www.pa-la.org.

Here are the details!

PUBLISHERS ASSOCIATION OF LA (PALA)

FEBRUARY PROGRAM

Wednesday, Feb. 15^th, 7 PM

Stepping Up Your Blogging Game:

How to Blog Better, Monetize Your Blog & Sell More Books

Are you underutilizing your blog or don’t even have one? Whether you’re an author or publisher, this is a missed opportunity. February’s program will explore better blogging strategies, along with the smart ways to monetize your blog and use it to sell more books.

February’s PALA program will explore:

o Why blogging is an important marketing strategy
o Ways to research who will read your blog and books
o The different types of blogs and what they have to offer
o How to build traffic for your blog – strategies, tools and resources
o How blogs make money
o Independent vs. dependent types of income strategies
o Value as a marketing tool
o Using your blog to access other opportunities
o Changing the way you think about competition in the blogging world

OUR GUEST SPEAKER

Kitty Lusby is a full-time, professional blogger based in Las Vegas, Nevada. Her early experiences with book blogging rapidly expanded into a profitable blogging career, and today, she manages and writes content for blogs in a variety of industries. When entrepreneurs and aspiring bloggers began regularly requesting coaching, Kitty transformed her personal website into a resource where people can find practical advice on the skill and business of blogging. Recently, she accepted a mentorship role for business students at University of Nevada, Las Vegas, and she regularly leads workshops and lectures in Las Vegas and around the country. You can find her blog and a variety of online training at KittyLusby.com.

PROGRAM MODERATOR/PRODUCER

Robin Quinn has been in the book business for two and a half decades. She is an award-winning book editor, book coach, copywriter and ghostwriter. Robin specializes in self-help, spirituality, health, business and the media, and also loves to work with uplifting memoir and fiction. Her editing credits include the newly released The Frustrated Believer: What to do when you don't know what to do by Shelley Roxanne, I Heard Your Dog Died: Imaginings for Those Who Have Lost a Pet by Bonnie Kreitler, the college memoir, Heaven + Hell = Harvard by Jason W. Park, and the forthcoming child abuse survivor memoir, Heart Warrior by Stuart Lord and Jamison Stone. She is a board member of the Publishers Association of Los Angeles, Secretary of PALA and a member of PALA’s Program Planning Committee. www.writingandediting.biz

LOCATION:  Veterans Memorial Building, 4117 Overland Avenue, Culver City. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. Meetings are on the first floor, down the hall to the left of the front doors. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary.

COST:  $5.00 for PALA members; $15.00 for nonmembers. Advance admission can be purchased until the day before the program with PayPal on our website: www.pa-la.org .

QUESTIONS:  Contact Robin Quinn, PALA Secretary and Board member, quinnrobin@aol.com, 310-838-7098.