I am very excited to be producing and moderating the PALA (Publishers Association of Los Angeles) Book Publicity panel for this coming Wednesday. We'll be looking at updates of tried and true PR methods as well as cutting-edge strategies.
If you're in LA, join us! If not, the program will be recorded. Contact me at 310-838-7098 for info on how to purchase it.
See you there! (info below)
How to Sell MORE Books:
PR Strategies and Secrets from the Pros
WEDNESDAY, MARCH 23, 2016, 7:00 PM
At the PUBLISHERS ASSOCIATION OF LOS ANGELES (PALA)
The key to selling more books is
building awareness among your potential readers and book buyers. For our March
program, two publicity experts will share their strategies, secrets and
techniques for standing out in today’s marketplace and developing a following.
This will include finding your niche market; lead time and setting up your
timeline; creating the modern media kit; how NOT to write a press release; figuring
out what the media wants and how to exploit it; where to spend, where to save; identifying
key reviewers and bloggers; giveaways and freebies; working with local
bookstores; how to hire and work with a publicist, and more!
DARLENE CHAN served
as Creative Executive for Paramount Pictures’ Motion Picture Group. She helped
to develop Beverly Hills Cop, King David, D.A.R.Y.L. and Explorers. She
also served as Executive Director of Production for the Walt Disney Motion
Picture Group. Darlene was point person on numerous talent deals, which
included producers, writers and directors. Darlene then moved to independent
production and joined Davis Entertainment as Vice President of Production. She produced Grumpy
Old Men, The Thing Called Love, and others.
In January 2009, Darlene began her own company
specializing in PR and social media for authors. From 2010-2014, she co-founded
and ran iximingRED, a website customization and installation service that
worked with authors to present their books and brand on the Internet. Her
publicity campaigns have promoted David Corbett, author of
The Art of Character: Creating Memorable Characters for Fiction, Film
and TV; István Kolossváry,
The Fabric
of Eternity: A Scientist’s View of the Works of Providence; Jared Stone,
author of the memoir
Year of the Cow; and
Katherine Leigh Scott, author of
Jinxed
(a Jinx Fogarty Mystery).
darlenechanpr.com
KATE SEXTON KAISER began her 40 year career as a music journalist. From rock and roll
in the '60s and '70s to the digital/Internet revolution of the late '80s and
'90s, she has been a marketing professional for Fortune 100 companies, small
startups, and nonprofits. She opened Kathleen Kaiser & Associates in 1993,
which now focuses on working with the literary and arts communities. With four
published books and three plays under her belt, Kate understands how authors
are often confused by the new world of promoting their books and themselves.
She aids authors to navigate building an audience and selling books.
Kate is the executive director of the Pacific
Institute for Professional Writing (PIPW), president of the Small Publishers,
Artists & Writers Network (SPAWN), and producer of the 805 Writers'
Conferences. Her PR book clients have included Water Street Press and its
launch; the book series
Veterans'
Stories; Patrice Karst, author of the children's book
The Invisible String; Ivor Davis, author of
The Beatles and Me on Tour; and John J. Fulford, author of
The Complete Guide to English Spelling
Rules. www.KathleenKaiserAndAssociates.com
MODERATOR: ROBIN QUINN has been in the book
business for two and a half decades. She is an award-winning book editor,
ghostwriter, copywriter and book coach. Robin specializes in self-help, health,
spirituality, business and the media, and also works with uplifting fiction and
memoir. Her editing credits include the newly released codependency book by
musician Juliet Wright, Everything Is For
My Recovery; the self-help title, From
Misery to Happiness, by long-time therapist and life coach, Carolyn Berry;
and the college memoir, Heaven + Hell =
Harvard, by Jason W. Park. Robin began her media career in production in
radio and television news, and today writes media releases and one-sheets. She
understands book promotion from both sides of the news desk. She is Secretary
of PALA and a member of our Program Planning Committee.
www.writingandediting.biz
DATE: WEDNESDAY, MARCH 23, 2016.
TIME: 7:00 p.m. LOCATION: Veterans Memorial Building, 4117 Overland Avenue,
Culver City. COST: Free for PALA members; $10.00 for IWOSC members, $15.00 for
nonmembers. Advance admission can be purchased until the day before the program
with PayPal on our website: www.pa-la.org.
