Sunday, September 24, 2017

Everything you need to know about self-help/how-to books - Tomorrow's LA Panel

Giving Useful Advice 
How-To and Self-Help
 Monday, September 25, 2017
7:30 p.m.  (to 9:15; networking follows the program)

Veterans Memorial Building
4117 Overland Avenue (at Culver)
Culver City, CA 90230
Free parking; enter on Culver

FREE for IWOSC Members;  $15 for non-members

Got knowledge? Great! The trick is to share it and get paid for it. Our panel of experts and authors will give you the how-to on how-to books.
  • Almost any topic can be successfully turned into a book:
  • Have you guided families as they dealt with autism/dyslexia/ADHD, or counseled people struggling with depression or addiction?
  • Do you know decorating from the inside out, or antique conservation techniques from a career spent in museums and galleries?
  • Can you share weight-loss and health advice accrued as a nurse, doctor, or counselor?
  • Did you earn your PhD from Harvard, and can you write about how to manage money? Or maybe your financial lessons are from the School of Hard Knocks? 
  • Can you write about a software program, and make it easy to understand?
  • Maybe your book is a treasure-trove of your great-grandmother’s old country recipes that you’d like to share with the world?
It's time to write the book!

That’s what IWOSC's  2017-18 season kickoff program is all about. Here are just some of the things we’ll be covering with a panel of experienced, knowledgeable, published authors and experts:

  • How do you translate the useful (but often dry or technical) advice into something commercial, reader-friendly, zingy, and irresistible?  
  • How to effectively BRAND yourself as an expert and build your platform, so that your book proposal attracts agents, and publishers, rather than ending up on the slush pile?
  • How to take your brand public, through social media and marketing, and sell more books.
  • What did Julia Child, Martha Stewart, Wayne Dyer, Tony Robbins, and Dr. Phil have when they were first starting out that you might not yet?  
New Panelist Added:
STEVE HUTSON is a native of Los Angeles, a child of the sixties, and a storyteller almost from birth. (He’s convinced that the Wimpy Kid books are based on his childhood, but he can’t prove it.) After several years of freelance editing and directing a writers’ conference, he branched out as a literary agent in early 2011. He has placed his clients’ works with Dutton, Thomas Nelson, Tyndale, Potomac, David C. Cook, Praeger, Writer’s Digest Books, and others. Several clients have won prestigious awards for their works. Steve speaks frequently at writers’ events and writes an eclectic blog.
Steve's Website:
Our Other Panelists:
DEBRA ECKERLING, a project catalyst, works with individuals and small businesses to strategize, set goals, and manage their projects. She is the creator of Write On Online, a website and community for writers, creatives, and entrepreneurs. Debra is also the author of Write On Blogging: 51 Tips to Create, Write & Promote Your Blog.
Debra's Website:
JENNIFER PURDIE is a freelance writer, endurance athlete and personal trainer. Her latest book Growth Mindset for Athletes, Coaches and Trainers, comes out October 10, 2017. Her writing has appeared in the Los Angeles Times, Washington Post, U.S. News and World Report, Woman’s Day, Salon, Triathlete, Running Times, Competitor, Redbook, Reader’s Digest, and Shape. Jennifer has been featured on TV shows including Fox Sports, was an Ironman finisher, and has completed marathons on every continent. She holds a personal training certification with the National Academy of Sports Medicine and is a Fitness and Nutrition Specialist. She is also a stand-up comedian and has been a finalist in several stand-up and storytelling competitions throughout Los Angeles.
REBECCA COOPER is known worldwide for her expertise in eating disorders. She has trained mental health professionals in the USA, Israel, Panama, Portugal, France, South Africa and Buenos Aires. She is the author of Diets Don’t Work, a recovery handbook. She regularly appears on webcasts, at professional conferences, and at community events to promote eating disorder awareness. She also has appeared on television on CNN, Fox, Bravo, Lifetime, CBS, ABC and TBN. Rebecca is a licensed therapist, clinical counselor and certified eating disorder specialist and supervisor. Rebecca is the founder of Rebecca’s House, an eating disorders treatment program for women and men.
Rebecca's Website:
MARILYN ANDERSON is an author, speaker, master book promoter and award-winning film and television writer. Her new book is How to Live Like a Millionaire When You’re a Million Short. Marilyn wrote and produced the family feature How to Beat a Bully. She has written for Murphy Brown, FAME, Friday the 13th – the Series, and Carol & Company. Marilyn’s humorous relationship book, Never Kiss a Frog: A Girl’s Guide to Creatures from the Dating Swamp, is published in 10 countries. She wrote, produced and hosted a web series for that book and for her new release. Marilyn won a Luminas Award for the Positive Depiction of Women in Film & Television, and was honored by the Writers Guild of America as a writer of one of the 101 Best TV Shows of the past seven decades.
Marilyn's Website:
ROBIN QUINN is a book coach, editor, ghostwriter and publishing consultant who has provided award-winning editorial support to the independent publishing community for over 25 years. She specializes in self-help nonfiction and uplifting memoir. Self-help clients include Bonnie Kreitler (I Heard Your Dog Died), Pat LaDouceur, PhD (Small Change, Big Results). Rebecca Cooper (Diets Don’t Work), Jordan McAuley (Celebrity Leverage), and Shelley Roxanne (The Frustrated Believer). Her goal with self-help writers is to help them express their ideas clearly in engaging ways with tips readers can put to use right away. She regularly produces and moderates panels for publishers and writers groups in the Los Angeles area
Robin's Website:

WHEN: Monday, September 25, 2017, 7:30-9:15 p.m. (networking follows)
LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City 90230 (corner of Culver Boulevard. Parking entrance on Culver)  Map of location. Free parking!

We'll be in the MultiPurpose Room, so from the main entrance, follow the signs down the hallway, out of the building, and around to the right to a patio area and meeting room.
ADMISSION: IWOSC members - free; General public - $15 

Independent Writers of Southern